Hayern Aysor-Argentine-Armenian fashion designer Gustavo Samuelian has announced that he will be meeting and providing services to his most loyal clients during a special event to be held as part of the spring season fashion shows in late March 2017. The Argentine-Armenian fashion designer’s clients make up a large army of fans of fashion.

In 2005, Gustavo Samuelian created the Bolivia clothing trademark, but he had no idea that it would make him so famous and in demand in the years that followed. The trademark became so popular that he had to expand the scope of his activity and even create a three-story factory.

“What is “Bolivia”?” I ask. “I am “Bolivia”,” Samuelian replies. “Great. Why “Bolivia”?” I ask. “It is because my children’s grandmother is a Bolivian,” he immediately replies. “That is to say, your mother-in-law?” I ask for clarification. “Former,” he clarifies, and after a short pause, adds the following: “I am currently divorced, and that is why I wrote it in honor of my children’s grandmother.”

When we talk about the trademark that has become widely recognized in Argentina and abroad, we first and foremost refer to the variety of men’s jeans. By saying “variety”, we mean collections that are updated several times throughout the year. The collection is constantly updated and is in line with the ages and preferences of buyers. Moreover, preference is not exaggerated at all. The fashion designer takes into account the style of rockers, or the tastes of those who wish to be like superheroes and fantastic characters.

Those people and all the others can see a variety in Gustavo Samuelian’s wardrobe. This, in its turn, is all that captivates the fashion designer, including rock music, Bruce Lee and dozens of other heroes and characters that imitate him and several phenomena in modern life that dictate the fashion of the times.

Before laying himself down to sleep at night, he recaps all the episodes of the day that have left a trace and have somewhat made an impression on him so that they turn into shades and forms the next morning. The latter are added to the previous designs so that the mosaic becomes complete and is presented as a separate sample before the next season.

When people ask him how was it that he chose this profession, Gustavo usually says the following: “I didn’t want to give in to fashion at all. My dream was to become a psychologist. My mother would sew her clothes. When my father passed away, she had to take others’ orders so that she could take care of the family. I must also say that my father also worked at the famous El Sol tapestry art salon in his living years…”

His mother would sew and sometimes try the new clothes on her son, who would patiently stand and silently dream of becoming a psychologist. Years passed by…One day, Gustavo came across the cloths and threads of his mother and started sewing new clothes with his imagination, in his own way and with his own approach, and this became the start of a path that led to the creation of the famous “Bolivia” trademark and the wonderful factory.

Gustavo’s clients, including famous artists and citizens, consider it an honor for Gustavo Samuelian to serve them at the start of the new season in late March.

“Can we expect to see the creation of the “Armenia” trademark someday?” I ask before I leave. “I don’t know yet,” my interlocutor replies briefly, just like he replies to other questions.

I want to believe that the “Armenia” trademark will be created one sweet day.

ARTHUR GHUKASYAN

Source: Hayern Aysor