Shadoyan Couture House was established in 1999 by Syrian-Armenian fashion designer Kevork Shadoyan. The collections of Shadoyan Couture House have been showcased in different countries around the world. Shadoyan was one of the first fashion designers to be able to create a unique style familiar to Armenians through the synthesis of Armenian national costumes and modern elements, writes Alik Daily.

Shadoyan Couture House’s latest collection is the Renaissance collection, which is devoted to the Centennial of the Armenian Genocide.

At the initiative of the Arts Department of the “Nairi” Armenian Sports and Cultural Union, the latest fashion collection was showcased at the Union’s Sukerian Hall in Tehran on the evening of July 2. The program began with a brief description of Shadoyan Couture House’s activities, followed by reciting of poetry and dance performances.

The models showed templates, better yet, samples that reflected the nuances of Armenian elements in terms of decoration and taste. The exclusive collection included unique costumes for 24 women, 7 men and 8 children. The fashion show ended with the showing of a woman’s sample of the Forget-me-not flower by which Shadoyan had managed to show the Forget-me-not logo as a symbol. It was a very well emphasized style and nuance in his costumes.

Expressing his gratitude, Kevork Shadoyan highly appreciated the interest of sponsors and the community and briefly presented the work that he had carried out with local experts over the past two years.

In his turn, the President of the Union expressed gratitude to Shadoyan for showing his highly artistic work and national costumes in Tehran, stressed the significance of the Centennial of the Armenian Genocide for all Armenians and the national unity at all events. Afterwards, Vicar of the Prelacy, Father Bishop Makar Ashgarian granted mementos to Shadoyan.

Let us also mention that each of the events dedicated to the Centennial of the Armenian Genocide was unique in its kind, but this exhibition made the nation’s struggle complete with the samples of national costumes.

hyeli.com

photos by Hatis